WHAT IS KEEPING YOU FROM FOCUSING ON YOUR CAREER?
Do I need to shoot a music video? If so, for which tracks?
What musical styles work best for me, if I can write in different genres?
How can I distinguish myself from other artists?
In what order should I release new tracks?
Which social networks should I focus on?
How often do I publish new content?
What if the track doesn't perform well?
How do I find my style?
How should I interact with my fans/followers?
What are the next steps?
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You need to be the complete package to be successful
Talent and ideas aren’t enough - you have to pay attention to the details
AS MUCH AS THEY ARE IMPORTANT INDIVIDUALLY, IN ORDER FOR THEM TO BE EFFECTIVE, THEY SHOULD WORK TOGETHER AS A WHOLE
Pop? Hip-hop? Mix?
Sadness? Joy? Tempo? Awareness?
What colors? Clothes? Accessories?
Age? Gender? Interests? Who do they follow?
Instagram? Youtube? TikTok?
Streaming services? Concerts? Events?
What topics? Humor? Profanity? Familiarity
Music Genres
Emotions and meanings in lyrics
Stage image
Target audience
Choice of social networks
Communication with subscribers
Monetization model
HAVING THE COMPLETE PACKAGE IS CRUCIAL WHEN IT COMES TO PRESENTING TO YOUR INVESTORS
SUVOROV
I AM BORIS
Founder of the Upsound Agency
For more than 5 years, our team has been promoting both aspiring and famous artists all over the world.
We are committed to the music industry. We are aware of today’s trends, audience preferences and what makes a successful artist.
We are ready to help you create a unique image, position you in the industry and find a promotion strategy. See who we’ve worked with so far
Hi!
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Unique identity (as an artist)
We will pull out interesting details of your life, note unique physical features, find out your interests, help you define your mission and key values, and determine your musical genre and optimum monetization model.
Target Audience
We will determine your audience age, gender, location, preferred social networks, musical tastes, movie and TV preferences. We’ll also build a detailed audience profile, to determine what your listeners want from you as an artist
What results can you expect What results can you expect What results can you expect What results can you expect
What results can you expect?
Ideal positioning
Change the last sentence completely.
Visual identity
From A to Z, we will create your entire visual identity: design concepts, color scheme, typography, and stage image. We will also provide you with examples for photo shoots and album covers, as well as for music videos.
Communication style
How much would you share with your listeners? Do you have themes you’re passionate about or topics you would want to avoid? Are there any unique expressions you should use?
Promotion strategy
We will determine which social networks will work best, analyze how you use them, provide recommendations on music labels, create a calendar of releases and a promotional plan for future activities. Based on this strategy, we will make a plan for the number of followers, listeners and fans attending your concerts, which you will follow from month to month.
Content plan
Which types of posts should you post on different days? You will get a ready-to-post plan for your social networks: ideas for video clips, stories and posts, categories of content, examples of covers, TikTok-challenges and many more.
How to use all of these?
We will prepare everything you need in one file with a personalized strategy.
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
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